StateCollege.com - Target Opens in Fraser Centre
By Geoff Rushton on Oct. 5, 2016
After more than a decade's wait, the Fraser Centre is starting to open its doors as Target held its soft opening on Wednesday.
The store is one of two retail businesses opening this week on the lower level of the new building. H&M clothing store is scheduled to open at noon on Thursday.
The 28,000 square foot Target differs from the larger store at The Colonnade in Patton Township because of its size and focus.
"The uniqueness of the store comes from the convenience of the grab and go," said store manager Jenna Holsberger. "You can pop in, get what you need and get back to what you were doing without without having to worry about a car or transportation."
The Fraser Centre store is what Target calls "flexible format." Target has opened 15 flexible format stores this year and operates 27 in total out of its nearly 1,800 total locations.
"It’s much more urban settings or college areas where a big store isn’t possible but the guest traffic is needed for us to build there," Holsberger said.
Integrated into the store are a Starbucks Coffee and a CVS pharmacy. A grocery section includes fresh produce, frozen foods and dry goods.
The store also includes an electronics section with a Target Mobile for phones, tablets and accessories; home goods geared toward dorm and apartment living; a health and beauty section; sports team apparel; stationery; seasonal items; and some toys and sporting goods.
Holsberger said the store has been working to find the best selection of items for the local market.
"It's a little of everything... From a localization standpoint, headquarters worked a lot with the right product assortment for what college students are looking for as well as the State College community," she said. "We’re continuing to test new things and see what is really needed downtown here."
A grand opening for the store, which will employ about 70 people, will be held on Sunday, and then Target will be able to gauge how well they have started in the downtown community.
"I think we’ve got a great spot here," Holsberger added.
The 155-foot tall Fraser Centre also will be home to a 158-room Hyatt Place Hotel and restaurant and bar Federal Taphouse, which also has locations in Harrisburg and Lancaster. The Hyatt and Federal Taphouse will share a liquor license and are expected to open in December or January, Alex Hails of Real Estate Capital Management, which owns and is developing the mixed-use building, said in August.
Levels 9 through 12 of the Fraser Centre will be home to 26 residential condominium units, including four penthouse suites. Those are expected to be occupied around March 2017, Hails said.